Hi. I’m Elizabeth Mackey
Marketing Executive | B2B, B2C & B2B2C | Customer Experience | Product Management | Digital Transformation | Growth Marketer
- Business Strategy
- Marketing & Advertising
- Content Strategy and Execution
- Process Automation and Improvement
About Me
I believe in connecting the dots because no business is successful operating in silos.
I am an accomplished marketing executive with my MBA and 20+ years of experience in both B2C and B2B marketing and advertising. I love working in fast-paced environments that require enthusiasm, creativity, and analytical skills. As a team player, I’m always striving to achieve brand and corporate goals while contributing to overall business development. I have a track record of successfully leading multiple projects and inspiring others to meet tight deadlines. With strong leadership and communication skills, I thrive in both independent and collaborative work environments. I’ve also developed audience-specific marketing programs and helped with commercialization efforts.
What I Do
I have worked in both small and large B2C, B2B and B2B2C companies driving business growth through strategic marketing and business initiatives. I uncover key customer insights and then find the best way to connect the product or brand to the customer need. I look for the highest return on investment, and thrive in a fast-paced, challenging environment.
Strategy
I focus on strategic planning and execution. Beginning with market analysis, customer needs and segmentation, customer journey/lifecycle, to create marketing plans, and budgets. Research, marketing, media mix, MQLs, and SQLs drive optimal growth performance.
Product Management
Collaborating with product management, I define a vision, align teams, and deliver value. I blend strategy, user needs, and execution to create and market products and promotions that resonate with customers to drive awareness and growth.
Content
Marketing
I craft marketing strategies that connect with audiences. I segment customers, create positioning, design campaigns, and leverage digital and offline media to drive engagement, using data to optimize results and fuel growth. I adapt quickly to trends to stay ahead.
Partnerships and Sponsorships
Sales Enablement
Working closely with sales executives, I drive sales enablement by boosting demand gen and lead gen on local and national levels. I leverage marketing automation, deliver training and presentations, review results and adjust to optimize performance. I support both internal teams and outside reps.
Shows & Events
I plan and manage every aspect of trade shows and events with expertise. This includes regional and national training, events, trade shows and turnkey operations. I coordinate logistics, engage attendees, and ensure seamless execution to maximize impact and success.
Branding
I shape branding by designing brand architecture, boosting brand awareness, and craft meaningful stories to resonate with consumers. I align identity with vision to create recognition and loyalty in competitive markets. I have worked with both private label and national brands.
Brands and Partnerships
Brands I have worked on and partners along the way.
