About Me


I have worked in both small and large companies driving business growth through strategic marketing and business initiatives. I uncover key customer insights and then find the best way to connect the product or brand to the customer need. I look for the highest return on investment, and thrive in a fast-paced, challenging environment.

Having worked in both B2B and B2C roles as Marketing Director with expertise in developing and executing strategies for products and brands. I work closely with R&D/product teams to create then commercialize innovations through sales engagement, omni channel marketing strategies, content marketing, and building digital ecosystems that include websites, apps and portals.

Key Skills

  • Brand Management
  • Trade Show Management/Event Marketing
  • Product innovation and Commercialization
  • Sales Enablement
  • Customer Journey Mapping
  • Public Speaking
  • Internal and External Agency Management
  • Strategic Planning and Execution
  • Research, Analysis, and Insights
  • Project Management
  • Marketing and Advertising
  • Lead Generation
  • Budget Planning and Management
  • Digital and Social Marketing
  • Partnership and Sponsorship Management
  • Private Label Strategy
  • Segment-specific Content Strategy and Execution
  • Merchandising and Packaging
  • Process Automation and Improvement
  • Team Building and Management
  • Loyalty Program Development and Management

Products

Consumer/commercial cleaning products, paint and coatings, sundries, scales, body composition monitors, electronic educational toys, composite decking, trim and railings, acrylic baths, wall surrounds, and accessories.

Channels

Hardware, building products, specialty, sporting goods, big box, food, drug, mass, B2B, B2C, 2- and 3-step distribution, co-op, independent retailers, and contractors. Includes both online and offline channels.

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